The Oklahoma Beef Checkoff 


is a producer funded and managed, state-level promotion, marketing, research and education program for beef and beef products.


Oklahoma Beef Checkoff Facts

The Checkoff: As allowed under the Oklahoma Commodity Research Enhancement Act, cattle industry organizations have requested permission from the Oklahoma Department of Agriculture to create a producer funded and managed, state-level beef checkoff program financed through a refundable assessment at each point of cattle ownership transfer in Oklahoma.

The Oklahoma Beef Checkoff program is different and separate from the current U.S. Beef Checkoff. The Oklahoma Beef Checkoff program may complement and extend the U.S. Beef Checkoff efforts. Unlike the U.S. program, which requires that fifty cents of every dollar collected be sent to the Cattlemen’s Beef Promotion and Research Board for programs, the entire Oklahoma Beef Checkoff assessment would be managed by Oklahoma cattlemen and women. Another difference is the Oklahoma Beef Checkoff assessment is refundable.

The Vote: In 2015 the Oklahoma Cattlemen’s Association (OCA) began the process to call for a referendum pursuant to the Oklahoma Commodity Research Enhancement Act., With the assistance of many Oklahoma agricultural organizations, OCA collected more than 5,000 signatures required to call for the referendum and is responsible for conducting the referendum that would allow cattle producers the opportunity to vote on establishing the Oklahoma Beef Checkoff program.

Assessment Commencement: If producers pass this referendum, the collection of the assessment will begin May 1, 2018. 





Oklahoma Ranchers Voting YES. 


The additional checkoff dollar is a state checkoff dollar, which means it will be overseen and controlled by Oklahoma beef producers, and will complement and extend current research, promotion and educational programs of the Oklahoma Beef Council.

The additional Oklahoma Beef Checkoff dollar would be a state, producer driven checkoff that would allow Oklahomans the ability to control what to do with that dollar. It would give Oklahoma producers a greater ability to market, promote and defend beef here at home and around the globe – something producers can’t do on an individual basis. 

A state beef checkoff will be used to aggressively promote and confront critically important beef industry challenges. 

Educating fellow Oklahomans about beef and it’s role in our state’s heritage and economy | Addressing misleading claims about food safety and animal care | Combating aggressive anti-meat activists working to remove beef from the menu | Shifting consumer beef attitudes | Competition for export markets


Since the Checkoff’s implementation in 1988, the purchasing power of a dollar has gone down while marketing costs have gone up.

The value of $1 today compared to 1985 is 43 cents. 

On top of that, marketing costs have gone up leaving the Oklahoma Beef Council with 25% of the buying power it once had. 

Value of Checkoff Dollar

Historically, Producers have benefited from the Checkoff and by investing a dollar more, we will create even more value:

For every dollar invested in the beef checkoff, the return to the industry is


The majority of beef consumers live outside the United States. The export market is key to Oklahoma producers' bottom line: adding $250-$275 per head to the price of fed cattle.

We face greater competition globally from countries like Australia, which pays $5/head for a checkoff.


– Value added to a 550 wt steer or heifer from a Checkoff dollar investment into international markets


Voting Period & Locations


In Person: On November 1, 2017, eligible Oklahoma beef producers will have the opportunity to vote on a proposed state beef checkoff at any Oklahoma county extension office during each office’s normal business hours. 

By Mail: Mail-in ballots are also available from October 2-20, 2017 by calling and requesting at 405-235-4391 or by emailing  

Mail-in ballot requests must be made before midnight, Friday, October 20, 2017. All mail-in ballots must be postmarked by October 27, 2017; otherwise, they will be invalid.


Call and Get Your Ballot Now.